August 31, 2010

The campaign for the MIXX Awards 2010 is not a scam

Posted by

Brice Le Blévennec

Emakina has made the communication campaign for the next MIXX Awards 2010. It is a humorous campaign based on Internet scams.
The campaign consists of the visuals of 3 personalities of the Belgian web. Each character has special make-up and is disguised in order to bribe the jury, using Internet scam techniques that must help them to win the precious trophy. You may recognize some of their techniques, such as scam 419 (the so-called Nigerian scam), the Russian girl who wants to become your partner or the hoax of the little sick girl who needs your help.

An original concept to remind us that only the quality of the campaigns will succeed in seducing the jury.

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