Designing an experience for your entire ecosystem

Earlier this year, Emakina launched a DXD team to enhance our user-centric approach. Service design is a big part of the team’s offering. They create digital solutions that bring happiness to your user, and they also help your organisation to carry out this change. As today is Service Design Day, we grab the opportunity to […]

Cannes 2016: Reinventing Agencies Lead the Way

Insights by Andrew Berglund (@_AndrewInc) Executive Creative Director at Emakina Silicon Value This year’s theme appeared to be about agencies reinventing themselves. It’s about redefining their offer and in fact underlining their need to be agile, and not rooted in one solution suffering from “the Madison Avenue syndrome”. Instead the trend is more towards “Silicon […]

Emakina/Insights: European business underestimates gamification potential

European businesses clearly underestimate the potential of gamification. There is a real need to inform them on this high added-value technique, to increase its intelligent use and positive impact. This is one of the conclusions of research on gamification executed by digital transformation agency Emakina. The yearlong qualitative and quantitative study was made possible with […]

Find your ideal foundation, with Clinique and Emakina

Clinique, the leading American brand of dermatologist-developed cosmetics and its digital agency Emakina once more offer a nice surprise to beauty lovers. Clinique introduces its new tool for women, that helps them select the best suited foundation for their skin type. Each beautifully crafted Clinique skin care and makeup product is allergy tested and 100% […]