Make the Wow Factor Great Again!

A man wearing a black turtleneck once said: ‘Any sufficiently advanced technology is indistinguishable from magic.’ That man was actually quoting British science fiction writer Arthur C. Clarke’s third law, who was as right in 1973 as he is today. This is why so many scientists, engineers, designers, inventors and digital agencies, among others, strive […]

Emakina / Things: Welcome to the next level of connected objects

We asked Michael Totta, Head of Emakina / Things, well, “How are things?”. His answer was a stream of ideas and insights, energetically introducing his business of connected objects. MTO: “The team works at the frontier of new technology, where creativity and digital meet innovation. From smart homes, cars, and other means of transport to […]

Digital Transformation:
Do or Die

Vandaag delen we ons Digital Transformation Manifesto met de wereld. Hierin beschrijven we twintig stappen die nu essentieel zijn om organisaties klaar te maken voor de toekomst. Digitale transformatie is onvermijdelijk. Het Digital Transformation Manifesto helpt organisaties dit te realiseren. Om mee te blijven doen moeten organisaties zichzelf steeds opnieuw uitvinden. Jezelf aanpassen is dus […]

Will you survive Google’s Mobilegeddon?

Starting today, Google will reward responsive websites in its search results: if your site is not mobile-friendly, it will be pushed down Google’s almighty search results and probably never heard about anymore if you don’t do something about it. You’ve been told over and over again that responsiveness has become a non-negotiable feature for websites […]

User experience beyond marketing initiative

By Bertrand Duperrin, digital transformation practice leader. An interesting article was recently published on the Harvard Business Review website, explaining how marketing was lying six feet under, killed by client loyalty. It is true that no marketing could ever do anything against a loyal, faithful, engaged client. But this is a reductive vision: as Manuel […]

Pro Skydiver Jokke Sommer Impressed by First Virtual Flight

Pro Skydiver Joakim AKA Jokke Sommer is one of the best and most experienced skydivers in the world. So, no wonder Cédric Artiges of Emakina/ Applications was excited when this world star visited Emakina’s stand at the Créa Digital Day in Geneva to try out the virtual Wingsuit, created by his team. Together with Arnaud […]

Burn your bridges: focus on Kodakisation, not Uberisation

Uberisation is the result of a lack of reflection on markets, business models and experiences made possible by digital. It is a lack of innovation, related to products, business models, technology and services. Kodakisation is fear of burning your bridges. It is the fear of transformation, pushing you to stay in the logic of taking small steps. Once you have concluded your reflection on positioning, experience and business models, it still takes courage to burn your bridges to start afresh. To leave behind what you are, to be able to become what you can be. And this is by far the most difficult phase.

«Freeride Is A Lifestyle» Theme Inspires New Emakina Website

For the 7th Edition of the Swatch Freeride World Tour, the organizers decided to revamp the website. Inspired by the concept “Freeride is not only a means to compete for glory or to make money, freeride is a lifestyle”, Emakina revamped the site’s digital ecosystem, creating a more engaging platform and increasing the number of […]

Internet of Things, a Damn Chaos

The Internet of Things seen by Brice Le Blévennec, CEO of Emakina. For those who follow me on Pinterest, you may have noticed that I’ve been collecting connected objects for years (gadgets for the house, the car, smart watches, Quantified Self bits…). Until recently, these technologies were reserved for an elite group of geeks ready to devote […]

KARL LAGERFELD & Emakina Digital Conceptstore wins the Grand Prix Stratégies Amaury Medias du Luxe 2013 Commercial Architecture & Outlet Awards

The new concept store  also receives high praise in the press…  “A new temple of digital fashion” – VOGUE “The most exciting part of this new opening is that the store will also double as a virtual window to KARL LAGERFELD himself” – TREND HUNTER “New KARL LAGERFELD shop once again brings together fashion and […]

Emakina Launches The ‘Digital Transformation Manifesto’

Emakina published its ‘Digital Transformation Manifesto’. The document describes the basics of a changing world. It guides businesses that want to undergo a successful digital transformation. The Manifesto is also an urgent appeal to business leaders to give the topic the place it deserves. The Digital Transformation Manifesto helps entrepreneurs to better frame the debate around […]

The hidden art of wireframing

Do you like your house? Is it comfortable? Does it look nice? Do you think it will collapse? Wait… what? Why would you worry about your house collapsing? If an architect built it, you shouldn’t. He (hopefully) calculated the weight of the roof, the width of the windows and the way your doors should swing […]

Bubblegum partner Emakina Group

Emakina versterkt zijn positie en kennis over de farmaceutische markt met Spaans Digital Agency Bubblegum. Het in Barcelona gevestigde bureau is dé nummer 1 in health-care van héél Spanje. Met hun campagne voor Novartis viel Bubblegum vorig jaar in de prijzen tijdens de Aspid Awards: de belangrijkste Spaanse publiciteitsprijs omtrent reclame en communicatie in de […]

Behind the scenes of the “Karl Lagerfeld” brand activation

Several weeks ago, Virginie Achouchon dedicated her article on DocNews to the launch of the fashion brand “Karl”. She interviewed both Caroline Lebar, Director of communication of Karl Lagerfeld, and Manuel Diaz, President of Emakina.FR. In answering her questions, they both enjoyed looking back at how this success story all began. Back in January, when fashion icon, Karl Lagerfeld, created […]