Why You Really Need a B2B e-Commerce Platform?

According to Forrester Research report (1), the B2B e-commerce industry is expected to reach $1.8 trillion by 2023, and accounts for 17% of total B2B sales. Seizing such an opportunity has never been more timely. This blog post explores the evolving B2B buying behavior, some challenges B2B companies face and the reasons on why you […]

Content-driven design: Content first, design second

We asked one of our UX experts 6 questions about content driven-design. Marcela works as a Lead Continuous UX and Design and has joined the Emakina team in November 2018. She is currently responsible for our commerce clients ECCO and Friesland Campina. What is content-driven design? One of the major viewpoints on the design process […]

Ne donnez pas tout de suite une tablette à votre “vendeur augmenté”

Le vendeur augmenté est le nouveau concept à la mode. Les exemples et tests se multiplient : demain, un vendeur sera avec sa tablette en rayon ou ne sera pas ! Sans quoi, il n’a absolument aucune chance face au client — cette omnisciente diva armée d’un smartphone —  qui peut à tout moment dégainer […]

Emakina wint 17 Communicator Awards

Emakina scoort zeer goed op de 2017 Communicator Awards. De Emakina Group wordt door de jury maar liefst 17 maal beloond. Parrot wint twee Excellence Awards en in totaal worden er vijftien Awards of Distinction uitgereikt. De website van Philip Morris International, en de commerce-platformen voor Floris van Bommel, McGregor, Segway Europe en Wolford vallen […]