The importance of online marketplaces in a post-covid world

Last year, as lockdowns became the new normal, and consumers were forced to shop online out of necessity, businesses were forced to rapidly change their strategies to digital. Online marketplaces appear to be the biggest beneficiary of this “new normal” as consumers start to replace their regular trips to the stores with browsing shops online. […]

Interview with Mark Kaslatter and Rainer Friedl: Emakina offers all solutions from a single source

Georg Sander collected some interesting insights for Medianet on how Emakina combines creativity and technology with little known approaches in Austria with their ‘Empower your Relations’ approach and mindset. Companies looking to improve their digital marketing should talk to Emakina: the team has developed services and solutions for all steps in the customer journey. They all come from one source and are based on the most innovative technologies.

Covid-19? Kentico DXP can be the right medicine for companies, says Emakina’s Petar Kozjak

On 14 May Emakina’s Petar Kozjak hosted a seminar on Kentico DXP.“For many companies, the time is right to relaunch and boost their business after the corona episode. Kentico could be the right key to do it successfully,” he says. Let’s see what drives the MD of Emakina.HR. And what makes Kentico such good value […]

Comment Courir s’est mis au sprint pour accélérer son business

Pour tout acteur du retail, passer à l’ère du commerce unifié n’est pas une option. Derrière ce terme, se trouve un enjeu très simple : celui pour la marque de s’adapter à ses clients et de répondre à leurs attentes dans un contexte où ils n’ont probablement jamais eu autant de choix pour réaliser leurs […]

Commerçants, serez vous agiles ou fragiles ?

Vendredi dernier, Manuel Diaz, Président d’Emakina, était l’invité de Boursorama pour rappeler les enjeux du commerce unifié, l’exigence pressante des clients vis à vis des marques, l’omniprésence du digital dans les parcours d’achats, l’importance de la data pour construire des relations efficaces etc…Autant de sujets majeurs pour permettre aux marques de rester compétitives dans un […]

How e-Commerce Empowers Your B2B Business

These last few years, the future of B2B has been greatly influenced by the rise of e-commerce: the proliferation of B2B e-commerce platforms, especially since the outbreak of COVID-19, has been spectacular. Based on a recent study published by McKinsey & Co, digital interactions are now twice as important to B2B customers as they were before the pandemic. Here’s how your business can make the best of it.

Pari tenu ! Emakina crée un site e-commerce en 14 jours pour le groupe Al Hokair

Le Moyen-Orient n’a pas été épargné par la crise. Comme dans la majorité des pays du monde, le confinement a été imposé en mars. Et comme partout ailleurs, le commerce physique a été fortement impacté avec une chute spectaculaire des ventes. Le Groupe Al Hokair fait partie des acteurs économiques du retail qui ont le […]

Devenir e-commerçant en quelques jours seulement avec Shopify

Depuis quelques mois maintenant, Shopify fait de plus en plus de bruit en France et nombreuses sont les entreprises à désormais envisager cette solution e-commerce. Avec elle, la promesse de faire du e-commerce en quelques jours seulement sans avoir à gérer les aléas propres à la maintenance du site et autres corrections de bugs.  Sous […]

Should B2B care about Black Friday?

Trends in B2C often make it into the B2B environment. So far, Black Friday has not really been one of them. But are times changing? B2B dynamics differ quite a bit from B2C dynamics, but expectations that we have in B2C environments do meander into the B2B world. When offerings, services and deals from B2C […]

Rituals.com takes home gold at the SpinAwards

Last week Rituals was announced as one of the 19 award winners that went home with a golden ring at the SpinAwards 2019. Rituals.com won in the category: E-Commerce, for the global redesign project. The award is a team achievement that was realized through the collaboration of the Rituals eCommerce team, AKQA (design) and Emakina […]

Why a B2B e-Commerce is not Optional Anymore

According to a Forrester Research report, the B2B e-commerce industry is expected to reach $1.8 trillion by 2023, accounting for 17% of total B2B sales. Seizing such an opportunity has never been more advisable. Let’s explore the evolving B2B buying behaviours, the challenges B2B companies face, and the reasons why you really need to dive […]

Les 5 commandements pour un passage réussi au commerce omnicanal

Le confinement est certes derrière nous, il n’en demeure pas moins que la crise n’est pas terminée. Comment prétendre l’inverse tant chaque jour de nouveaux exemples fleurissent dans les médias de retailers placés en redressement judiciaire ou qui déposent de bilan. Espérons bien entendu cette liste la plus courte possible, mais il est clair que […]

How retail brands should adapt to changing consumer behavior

Everyone knows it: the Corona virus is changing the shape of the world. Not only private lives are affected by the health crisis and stern government measures, businesses are also deeply impacted. Customer behavior is changing, most likely beyond the short term, something that will fundamentally change how we all do business in the future. […]

Dinner Date: B2B in e-commerce

Go on a dinner date with Heineken – The BLADE and get the insights on their digital transformation story. Meet, talk and learn during the Dinner Date on e-commerce in B2B.

How Alibaba and Mr. Porter sell luxury watches

The SIHH Salon International de la Haute Horlogerie in Geneva is the annual pow wow of exclusive watches. The dust of the event has long settled, but we take a moment to look back at some ideas Toby Bateman, MD of Luxury platform Mr. Porter and Terry von Bibra, GM Europe of Alibaba Group, shared […]

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