Emakina was back in full force as a strategic partner of the 8th CREA Digital Day in Geneva. Geneva’s Crea School for marketing, communication and digital skills once more hosted a fine event, celebrating creativity and online expertise. Emakina feels right at home there as a long term partner. Emakina’s Swiss team created the event’s […]
Uberisation is the result of a lack of reflection on markets, business models and experiences made possible by digital. It is a lack of innovation, related to products, business models, technology and services. Kodakisation is fear of burning your bridges. It is the fear of transformation, pushing you to stay in the logic of taking small steps. Once you have concluded your reflection on positioning, experience and business models, it still takes courage to burn your bridges to start afresh. To leave behind what you are, to be able to become what you can be. And this is by far the most difficult phase.