Emakina’s Arnaud Grobet: only truly integrated digital agencies will survive

Swiss leading communication website and e-periodical Cominmag interviewed Emakina.CH partner Arnaud Grobet for their Live talk series.
Technology fascinated Arnaud Grobet even when he was a small boy. From first projects to his first agency, from Label to Emakina Group: every project helps to transform companies, keeping them relevant in their market and connected with their users. In the interview with Editor in Chief Victoria Marchand, we see how Arnaud and his colleagues evolved from playing a role as a local player to being a valuable international force in innovation and digital business.

DBG Makes Home & Housing Economics Seriously Funny for SBAB

Famous Swedish show star Erik Haag prepares a ‘seriously funny comedy show’ at the Globe for SBAB bank Can you make home & housing economics “great fun”? Let’s ask famous Swedish comedy star Erik Haag to try to answers this question… That’s the original central idea in a creative campaign, concocted by Swedish bank SBAB […]

Emakina Case Day Inspires Creativity and Collaboration

This summer, Emakina’s Case Day once more proved to be an excellent forum for networking with colleagues, comparing best practices, and reflecting together on vision and technology. Hearts and Minds The 2015 Case Day at the Dolce near Brussels was an intense and enjoyable event, a real content packed roller-coaster. Over 100 people from Emakina […]

User experience beyond marketing initiative

By Bertrand Duperrin, digital transformation practice leader. An interesting article was recently published on the Harvard Business Review website, explaining how marketing was lying six feet under, killed by client loyalty. It is true that no marketing could ever do anything against a loyal, faithful, engaged client. But this is a reductive vision: as Manuel […]

LinkedIn and Emakina link up for HR event

LinkedIn and Emakina.CH, its Preferred Partner for Western Switzerland, held a common event on 27 May in Geneva. Some 80 HR and Communication directors from SME’s and multinationals joined in to link in real life around the possibilities of LinkedIn. The LinkedIn-Emakina event in Geneva was the place to be for HR-experts Arnaud Grobet, Director […]

Emakina wins Best Influencer Campaign Award at Le Meilleur du Web

Congratulations to Emakina and premium Italian beer brand Peroni for winning the prestigious CUBE ‘Le meilleur du Web’ Award for their inspiring influencer campaign.
‘La Passegiata’ combined an original event with the support of top influencers, boosting awareness in the Swiss market for Peroni, and bringing life to its communication platform.
Peroni scored on all key parameters with this feel-good initiative, re-positioning as a premium lifestyle brand, and generating strong commitment.

User Experience = Agencies’ New Core Business

The earth has revolved once more around the sun: we are in 2016 and the Digital Transformation is in full swing. Faced with a world of digital native start-ups, companies with physical operations used to appeal to specialist agencies. Now, though, they are increasingly running their own digital operations. The agencies need to rethink their […]

Burn your bridges: focus on Kodakisation, not Uberisation

Uberisation is the result of a lack of reflection on markets, business models and experiences made possible by digital. It is a lack of innovation, related to products, business models, technology and services. Kodakisation is fear of burning your bridges. It is the fear of transformation, pushing you to stay in the logic of taking small steps. Once you have concluded your reflection on positioning, experience and business models, it still takes courage to burn your bridges to start afresh. To leave behind what you are, to be able to become what you can be. And this is by far the most difficult phase.

Emakina wins the Grand Prix of Digital Innovation: 10km Paris Centre Nike

What a great week at Emakina! Having just announced the acquisition of the ad agency, Toy, and the prize won at the Deauville Green Awards, now it’s our work for the famed Parisian race, the ‘10km Paris Centre Nike’ which was is rewarded by the ‘Grand Prix de L’innovation Digitale 2014’. More than just a provider of sports kit, […]

We are not living a crisis but a digital transformation full of opportunities

Brice le Blévennec, CEO of Emakina says our economy is not in a crisis… it is in the middle of a digital mutation phase. What are the challenges of this transition period? How can this be a source of opportunity for companies and agencies?   Shaking the foundations of our economy Just as the invention […]

How to make your business thrive in times of Corona

“Your users” as you knew them last year? They don’t exist anymore. Logically, the algorithms that used last year’s data to predict their behaviour, have become ineffective.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.

Bubblegum partner Emakina Group

Emakina versterkt zijn positie en kennis over de farmaceutische markt met Spaans Digital Agency Bubblegum. Het in Barcelona gevestigde bureau is dé nummer 1 in health-care van héél Spanje. Met hun campagne voor Novartis viel Bubblegum vorig jaar in de prijzen tijdens de Aspid Awards: de belangrijkste Spaanse publiciteitsprijs omtrent reclame en communicatie in de […]

The internet of things and the place of Brands: Interview with Matthieu Pascal of FrenchFuel.fr

If you follow the news of our agency on social networks, you may have seen our “Look at the future” video. More than just a movement, innovation is a great pool of opportunities for brands to offer their consumers new and memorable experiences. To better understand how connected bracelets, drones, smart cities, 3D printers and Google Glass can […]

The 3 Commandments of Banking Communications

In the last years, the Financial  World – Swiss Private Banking in particular – has had to face tremendous changes. Simultaneously, the rules of communication have been profoundly shaken up, leaving the actors of the industry with a tough challenge. Inaction and secrecy are no longer appropriate.   It is as clear as day that the banking world is battling a […]

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