Google Page Experience: when user experience becomes the new priority of the algorithms

From June, Google will base its evaluation of the user experience of a website on new criteria. Media websites, corporate websites, online shops… they will all be assessed the same way, which may have critical consequences for their natural referencing if they are not adapting. This update is called Google Page Experience. What is behind […]

The COVID revolution of omnichannel commerce

The COVID-19 pandemic has dramatically accelerated the digital transformation of our societies. Remote work and schooling have led to an explosion in tablet and laptop sales, and consumers have strengthened their digital umbilical cord by adapting internet and mobile subscriptions to their voracious data consumption. This creates an opportunity for brands to upgrade their user experience. Now’s the time to convince latecomers to urgently open online boutiques. Many shopping centres and retailers are still looking for a place under the digital sun. And yet, there are now more solutions than ever…

Emakina’s Arnaud Grobet: only truly integrated digital agencies will survive

Swiss leading communication website and e-periodical Cominmag interviewed Emakina.CH partner Arnaud Grobet for their Live talk series.
Technology fascinated Arnaud Grobet even when he was a small boy. From first projects to his first agency, from Label to Emakina Group: every project helps to transform companies, keeping them relevant in their market and connected with their users. In the interview with Editor in Chief Victoria Marchand, we see how Arnaud and his colleagues evolved from playing a role as a local player to being a valuable international force in innovation and digital business.

Brian Solis in Emakina Webinar: in these dark times, be the light

Digital anthropologist and global thought leader Brian Solis shared his ideas with us on moving forward in these extraordinary Covid-19 times, in an exclusive Emakina webinar on 23 June 2020.
The novel economy offers a rare opportunity to identify problems of the old normal and rebuild as a digital-first business. More resilient, relevant and in harmony with the times.
In his award-winning book ‘Lifescale’, Brian Solis invites us to join him on a journey of self-discovery and growth. Now more than ever, his message is important. So, the 8-time bestselling author shared his thoughts on how to find back our balance and master our destinies. People could work less, be more creative, engaged, happy and healthy. This takes a mindful program.

CES 2020 : gadgets or innovations ?

The CES continues to wow us with the new tech products showcased in Las Vegas this year. We’re introducing some products on which you can debate whether they’ll find their place in your or many other people’s homes. Without further ado, here are more of the top picks we want to share with you. Perso, […]

Co-creation – The most creative ideas emerge in close cooperation

What is creativity? What is innovation? There are many different definitions, but one thing is sure: artists and entrepreneurs need both on a daily basis. Today’s international day of Creativity and Innovation draws attention to how important these two elements are for economic, social and cultural development. For these reasons, Emakina strives for the best […]

Will Covid-19 durably transform the way we work?

At the end of 2019, Virtual Reality (VR) and Augmented Reality (AR) were still fairly niche technologies. Even in video games, immersive worlds were not succeeding in enticing the general public, despite the release of major titles dedicated to these platforms, such as Half-Life: Alyx and the hugely popular Pokemon Go. But since the explosion of the Covid-19 pandemic in early 2020, which could impact us for quite a while, things have been evolving. We can now expect an increase in the practical applications of AR and VR in our daily lives, on both personal and professional levels. This is exciting news — which we desperately need in these troubled times.

Priya Sonn’s Digital Proust Questionnaire

Emakina recently welcomed yet another top talent to the team, Priya Sonn, as Director Global Strategic Alliances. Forbes named her a ‘Woman to watch in Business’. But who is she, besides an internationally recognized young leader in partner marketing, with an agile assertive nature? Let’s sneak a peek inside her head with Emakina’s Digital Proust Questionnaire, our version for the digital age of the famous parlor questions game, popularized by French author Marcel Proust.

Brice Le Blévennec: Covid-19 highlights the value of a strong corporate culture

The corona crisis is an eye opener for many companies. The main lesson: you need a strong corporate culture to withstand sudden disruption of all procedures.
Emakina Group CEO Brice Le Blévennec was one of 70 business leaders asked by Libre ECO what lessons companies can learn from the Covid-19 pandemic. And how they will continue after this strange period comes to a close…
Some managers talked about the importance of digital technology, e-commerce, or digital transformation. Brice focused on the value of a strong corporate culture.

Emakina review: 2010-2019

It sure might feel as if this decade was a long one. Coincidentally, recapping it on your own would take quite some time. That’s why we’ve got you covered on the topics that left their mark. We asked our intern, Iva Filipović, who was the only person still working at the Emakina office between Xmas […]

GDPR, data privacy, cyber security & sustainability: have we reached digital maturity?

Digital is no longer just a company asset or a way we communicate. For several years now, it has been one of the most important subjects that impacts everyone. Users can be exposed to all kinds of abuse, making this is a high priority. Data privacy, GDPR and cyber security are at the heart of the digital debate.
In addition to major concerns over data privacy, there are also other issues like sustainability at play.

Will the office of the future fit on the tip of our nose?

One of the main benefits coming out of the 2020 annus horribilis is technology’s impact on the future of office work. Remote working could just become the norm in sectors where it is feasible. In 2019, 22% of Belgian workers were already regularly working remotely (compared to 5% in the EU). These numbers will certainly rise drastically in the (very near) future. Giants of the web, with Facebook in the lead, seem confident that tomorrow’s office will be virtual.

Extra Q&A Session with Brian Solis

Brian Solis came back to answer a few extra questions about the future of business in a post-Covid world. How can innovation boost businesses through this crisis? The business world is being changed and companies must already adapt to the upcoming post-COVID19 world.

How to make your business thrive in times of Corona

“Your users” as you knew them last year? They don’t exist anymore. Logically, the algorithms that used last year’s data to predict their behaviour, have become ineffective.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.

Emakina Inside, a podcast about tech that improves our lives

Twice a month, Faskil and Emakina CEO/CVO Brice Le Blévennec discuss a facet of daily life, personal or professional, that we want to see radically improved. And you can hear their discussions in our new podcast series, Emakina Inside.

Next Page »« Previous Page